Guide
How much does website copywriting cost?
You're paying for whoever decides what your page says. Writing the words is the smaller part. That's why public prices run from about $19 an hour to $30,000 for one homepage.
- HourlyYou bring the thinking. They write.
- Monthly planSteady output, one price.
- SprintPositioning decided for you, then written.
Every price below comes from the provider's own page, checked on Nov 11, 2026. Prices change, so click through before you budget.
What people charge
| Option | Price | What it covers |
|---|---|---|
| Freelancer on a marketplace | $19 to $45 an hour | Upwork's median hourly range for copywriters. Upwork says it reflects "typical hourly rate ranges of certain historical contracts worldwide." Upwork |
| Unlimited content plan | $590 a month | Content Cucumber Starter: "A dedicated writer for your brand. Unlimited requests, unlimited revisions." Their managed plan is $2,500+ a month. Content Cucumber |
| Copy subscription, senior writer | $2,000 to $5,000 a month | Pagetear: 1 to 4 projects a week. Turnaround depends on the plan. Month to month. Pagetear |
| Specialist, homepage plus core pages | From $5,000 | Lengualistic: messaging plus copy for your homepage and up to four core pages, 4 to 5 weeks. Lengualistic |
| Positioning sprint for the homepage | $10,000 to $30,000 | FletchPMM Homepage Positioning Sprint, a two-week process priced by stage: $10,000 early stage, $20,000 growth, $30,000 mature. FletchPMM |
Why the prices are so far apart
- 01Who decides the message
If you hand over a clear brief, you're buying writing. If the writer has to work out who you're for and what to claim first, you're buying positioning too. The sprints at the top of the table sell that decision. The hourly rates at the bottom mostly don't.
- 02How much you need, and how often
One homepage is a project. A launch every month is a plan. Monthly plans cost more up front. Per page, they only come out ahead if you use the slots you pay for.
- 03How fast it comes back
A sprint takes two weeks and a homepage package takes 4 to 5 weeks on the pages above. Pagetear's turnaround depends on the plan you choose. Speed costs something, and so does waiting.
- 04Your own team's time
The cheapest option often needs the most of your time: briefs, edits, rewrites. Count those hours next to the invoice.
Pick by what you need
Where Pagetear fits
Pagetear fits a B2B startup that needs pages, emails and ads written well and fast, every month, by one senior writer. Plans are $2,000 to $5,000 a month for 1 to 4 projects a week.
If you need one homepage and no other copy this year, a fixed-price homepage package may fit better. If your team can't agree on what the company is, start with a positioning sprint.
Cost questions answered
How much does it cost to hire a copywriter?
Public prices run from about $19 to $45 an hour (Upwork's median range for copywriters) up to $10,000 to $30,000 for a two-week homepage positioning sprint (FletchPMM's published tiers). Monthly plans sit in between: $590 a month for an unlimited-requests content plan, and $2,000 to $5,000 a month for Pagetear's 1 to 4 projects a week.
Why does one homepage sometimes cost $10,000 or more?
Because the price covers deciding what the page should claim, not only writing it. FletchPMM's sprint, for example, is a two-week process on Zoom to settle your positioning before any copy is written. If you already know your positioning, you may not need to pay for that part.
Is per-word pricing fair for website copy?
It's a poor fit. A strong homepage often has fewer words than a weak one. The work is in choosing them. Per-word and hourly pricing reward length and time, not clarity.
What does Pagetear cost?
$2,000 a month for 1 project a week, $3,000 for 2, $4,000 for 3 and $5,000 for 4. One project is one page, one email sequence or one ad set. Turnaround depends on the plan you choose. Month to month.
Get a straight answer for your page
Book 15 minutes. Bring the page you're least happy with, and Blake will tell you which option above fits, even when it isn't Pagetear.
Book a call