Unlimited copywriting subscriptions vs project plans
An unlimited plan sells throughput. A project plan sells attention per page. If another company could have written your page, it will not sell for you.
Both models charge a flat monthly fee, run on a shared board and return drafts in about two business days. They differ in who does the strategy, how revisions move and how much work each request gets.
How unlimited plans work
You pay one flat monthly fee and add as many requests as you like to a board in Notion or Trello. The writer works through them one at a time, or two at a time on a higher tier. Each request comes back in about two business days on average. Larger ones take longer or arrive in parts.
Revisions are usually unlimited. Most plans cover blog posts, social posts, emails, web pages, ads and scripts. Some cap the words in a single request and some cap nothing. Most run without meetings and let you pause or cancel any month. Some are one senior writer and some are a team, so ask who will write your requests.
The word unlimited describes the queue, not a promise of finished volume. Output depends on how many requests can be active at once. A request usually stays active until it is complete, so each round of feedback holds the slot and the next request waits.
Unlimited plans usually keep one request active. The next one waits, and feedback rounds hold the slot. Ask what counts as a request before you compare it with a project plan.
Pagetear, 1 to 4 projects a week. Prices from the live homepage.
How a Pagetear plan works
Pagetear sets the number of projects up front: one to four a week, from $2,000 to $5,000 a month. Blake Emal writes every project himself.
Before he writes, he reads what you sent, studies the live page and the pages your buyers compare you with, and pulls in any customer language you have. Each draft arrives within 48 hours in page order.
Revisions run beside new work, so feedback on one page never delays the next one. Revisions are included on every plan. One project is one page, one email sequence or one ad set.
The two models side by side
| Unlimited plan | Pagetear | |
|---|---|---|
| Who writes | Varies by provider. Some are one senior writer and some assign a team. | Blake writes every project. |
| How strategy happens | It starts from your brief. Some higher tiers add a monthly strategy call. | Research on your page, competitors and customer language comes before each draft. |
| Revision model | Usually unlimited. The request holds its slot until you approve it. | Included on every plan. Revisions never delay other projects. |
| Turnaround | About two business days per request on average. Bigger requests take longer or come in parts. | 48 hours per project. |
| How scope is defined | Per request. Some plans cap words per request. | One project is one page, one email sequence or one ad set. |
| What you get per month | As many requests as one or two active slots can finish. | 1 to 4 projects a week, set when you subscribe. |
| Pricing model | One flat monthly fee for a queue, not a set number of finished projects. | $2,000 to $5,000 a month, by projects per week. |
One request handled both ways
Say you need your pricing page rewritten before you add an enterprise tier. Here is how that request moves through each model.
On an unlimited plan
You write a brief with the new tiers, the prices and the tone you want. You move it to the top of the queue, ahead of two blog posts.
A writer turns the brief into a clean draft in about two days. You notice it treats enterprise like a bigger self-serve plan, so you add notes. The revision comes back the next day while the blog posts wait.
If your brief already held the right answer, you have a good page in three or four days.
On a Pagetear plan
You add the same brief to the board. Blake reads the sales call notes you shared and the pricing pages your buyers compare you with before he writes.
Say the notes show enterprise buyers keep asking about security review and seat minimums, and the brief left both out. The draft arrives within 48 hours with those answers on the page and a note on why the enterprise tier sits where it does.
Your revision runs while next week's project starts.
The difference is where the thinking happens. On the first path most of it lives in your brief. On the second, questioning the brief is part of the job.
What clients say
“We've been working with Pagetear for a couple of months now at VEED.IO and we're super super happy. The workflow is incredibly easy to manage, he always delivers above and beyond on the brief, he's very easy to communicate with and the quality of the work is fantastic. Highly recommended!”
Flo Schirmer, VEED
Check these before you choose
- Count the copy requests you shipped last quarter and divide by three. That is your real monthly volume.
- Sort them into pages that sell and content that publishes. Homepages, pricing pages, launch pages and nurture emails sell. Blog posts, social posts and newsletters publish.
- Name the person who writes your briefs today. If nobody owns positioning, you need the strategy inside the plan.
- Check how fast your team reviews drafts. A queue only moves as fast as your feedback.
- Decide whether one writer has to know your product on every request.
- Pick the one page that brings in the most revenue and ask what a better version is worth.
If most of your answers point to content that publishes, a fast queue will serve you well. If they point to pages that sell, a set number of projects with research behind each one will serve you better.
Ask any provider these questions
- Who writes my requests, and is it the same person every time?
- Does a request hold its slot while I review it?
- Is there a word cap on a single request?
- What counts as one request when I need a full landing page or a five-email sequence?
- Does strategy come from my brief, or will you push back on it?
- What happens to my queue and my rate if I pause?
Which model fits
Pick an unlimited plan if
- You publish blog posts, social posts or newsletters every week and need steady volume.
- Your positioning is settled and your briefs already say what each piece should claim.
- Someone on your team can review drafts within a day, so the queue keeps moving.
- You send lots of small edits and would rather not count projects.
- Cost per piece matters more than the depth of research behind each one.
Pick a project plan if
- Your homepage, pricing page or launch page brings in most of your revenue.
- Nobody owns messaging and you want a writer who questions the brief.
- You want the same senior writer on every page.
- You need several projects moving in the same week, such as during a launch.
- You would rather approve four strong pages than review ten drafts.
You can also run both. Send blog and social volume to an unlimited plan and keep the pages that sell on a project plan.
See how the plans run week by week on the SaaS copywriting subscription page.
Questions founders ask
Is an unlimited copywriting subscription really unlimited
The queue is. Most providers work on one request at a time, or two on a higher tier, so what you get each month depends on turnaround and on how fast you review.
Is Pagetear an unlimited plan
No. Plans set 1 to 4 projects a week, from $2,000 to $5,000 a month. The cap is what lets one writer research every project before writing it.
Which costs less per piece
An unlimited plan usually does if you keep the queue full. Compare the fee to what you ship in a normal month, not a perfect one.
Can we use both
Yes. Put volume content on an unlimited plan and the pages that sell on a project plan, so each runs on the model it suits.
What if we need more than 4 projects a week
Say so on the call. If most of the extra work is blog volume, Blake will tell you an unlimited plan fits that part better.
How fast is Pagetear
Each project arrives within 48 hours. For something urgent, flag it in the card and Blake will move it up.
What happens on the call
It takes 15 minutes. Blake looks at your top page and your request list with you and tells you which model fits, even if it is not his.
Talk it through in 15 minutes
Bring your highest traffic page and last quarter's copy requests. You leave knowing which model fits your team.